Show abuse the red card

Domestic violence was shown the red card as Hyndburn’s
Community Safety Partnership in Lancashire launched an innovative new campaign to reduce incidents throughout the World Cup season.

The eye-catching campaign will run over the summer and feature lively football-themed material, including red cards and posters, which will be handed out in the borough’s pubs, supermarkets, off-licenses and betting shops.

Red cards displaying the message “Show domestic violence
the red card” feature key contact information for victims of domestic violence including the police, the national domestic violence helpline and Hyndburn and Ribble Valley Domestic Violence team. The handy credit-sized cards also include useful fixture lists for the World Cup.

Thousands of beer mats were handed out to local pubs in the
lead up to the World Cup and bar and door staff were given T-shirts and jackets featuring the red card slogan. Bluetooth technology will be used to get the message out to fans’ mobile phones.

Sgt Graham Brownsmith explained:“This campaign will send
out a clear message that domestic violence is never acceptable
and it will never be tolerated in Hyndburn.

“By working together with Hyndburn Community Safety
partnership, we are providing additional support for victims
and encouraging them to come forward so that we can more effectively prosecute offenders.

“These red cards are a fun and innovative way for us to get
a serious message across to the people of Hyndburn. I urge the
public to join us in showing domestic violence the red card.”

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