World Cup means more drink-driving
Now the World Cup has kicked
off, it is likely that more people
than usual may be tempted to
drink and drive.
“There may be a lot to celebrate
this summer – a World Cup win,
and even possibly a long, hot
summer – but if you’re going to be
drinking, don’t drive.”
That was the message from
the Association of Chief Police
Officers (ACPO) as the annual
month-long crack down on drunk
drivers kicked off on 1 June.
Police officers will be out in
force during the campaign in a
bid to crack down on those who
think they can drink and drive and
get away with it. They will also be
checking on drivers who may be
impaired by drugs.
ACPO lead on drink and drugdriving,
Deputy Chief Constable
Adam Briggs, said: “Year on year
we have seen an increase in the
number of people breath-tested by
forces across the UK.
“We are doing more roadside
stop-and-check operations than
ever before, at all times of the
day and night and on all types of
road – and with more drivers
stopped than ever before.”
Last year just over 121,000
people were stopped and tested
during the 30-day summer campaign,
with 5.79% testing positive
or refusing a test.
Forces around the country are
introducing some innovative and
creative ways to educate drivers
on the dangers of drinking and
driving.
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| PHOTO: GREATER MANCHESTER POLICE |
Gwent Police has invited a group
of children to spread the word
that drinking and driving don’t mix through a short film. In one scene,
a couple of adults are forced to
make their way home on their
children’s bike and scooter after
being caught driving under the influence
of alcohol. Northamptonshire is running a
series of radio adverts targeting
men with the tag line “It takes a
hard man to order a soft drink”.
Leicestershire launched its
first monthly live Web chat with
the Roads Policing, talking about
drinking and driving and the summer
campaign.
An advertising campaign organised
by the South Yorkshire Safer
Roads Partnership encourages
motorists not to drink like a fish –
“A fish could drink all through the
match but would never dream of
driving. Don’t let it go to penalties,
don’t drink and drive.” Top Back to News Home
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